A Guide to Antique Booth Mastery: Everything You Need to Start Selling
Your booth should represent your very own distinct personality and style!
Consider giving your booth a memorable name that represents the items featured there. Giving your booth a name like, The Junky Monkey, The Babe Cave, or The Artsy Dango creates a brand that customers can remember, follow on social media, and share with friends.
Displaying a sign helps to market in your own way. Remember to tag @AmericasAntiqueMall on social media so we can share it to our page and with our larger community.
Add height to your space, display items at different levels that attract and draw the eye in. If you don't have taller items, consider hanging or displaying some items on the walls or safely stacking.
Creating an island in the middle of your booth encourages shoppers to walk in and take a closer look.
Most importantly, remember if you love it, someone else will love it too!
Maximize your booth space by creating vignettes and grouping items into themes.
Create areas within your booth that draw the shopper in to browse.
Utilize storage solutions that are both functional and drive extra sales at the register.
Example: bins, baskets, containers, vases - take advantage of the space inside storage items by adding fillers that can help suggestively sell both the small items and the storage container.
Many of our America's Antique Mall shoppers are repeat and loyal patrons. Keeping things fresh and rotating inventory in your booth helps customers see new things each time they come.
Moving your items around and creating new 'stories' make a huge difference! If you have multiple booths, rotate items from booth to booth periodically. Sometimes an item that wasn't selling will be moved to a new location and sell quickly!
Always remember that a clean and tidy booth is more likely to make a positive impression on a customer.
THE ASKING PRICE
When displaying items that have been sourced from other places, make sure to remove any and all price stickers and store markings. If a prospective customer sees a $2 price sticker on an item that costs $17 at your booth, they will be much less likely to purchase.
Make sure all of your for sale items are clearly marked and put price tags on every item! When tagging products you can place a sticker directly on the item. You can also add a tag and a piece of ribbon to display them nicely.
Often times, shoppers want to purchase the cute shelving units on display in the booth. Consider looking for pieces that you can display items on AND sell, doubling your opportunity for sales. Shelving and storage units sell quickly and for good $$$.
If an item is not for sale because it is a display piece or a decoration for your booth, make sure to add a label saying - For Display or Not For Sale.
Look for high quality, unique items. If you think something is really special, someone else will too. When sourcing items, focus on carrying items that aren't sold by other booth vendors. For example, instead of looking for items you see in a friend's booth, look for the most beautiful china set to you and you'll have a better opportunity at making a final sale.
Desks & dressers sell well - but only if they are in excellent condition, are of good quality and look beautiful. If you find an old desk with good bones, give it a little love and maybe a fresh coat of paint or stain. It will make a great addition to someone's home.
It is very helpful to have a mix of of large, medium, and small sized/priced items. While the larger sized items (furniture) may have a higher price, they don't move as quickly, so it is nice to have an array of medium and small items to fill your booth with a variety of high and low priced goods.
We have so many amazing dealers and employees with years of experience.
There is a wealth of knowledge and expertise in our AAM Family and they are here to help.