From Beginner to Expert: How to set up your antique booth in 5 simple steps!
'The expert at everything was once a beginner...'
Let's start at the very beginning, shall we? THE BOOTH! The booth is your main focal point and the first thing prospective buyers see. The booth should represent your very own distinct personality and style and invite shoppers in with curiosity. When constructing your design, make sure to add height to your space, display items at different levels that attract and draw the eye inward. If you don't have taller items for sale, consider hanging or displaying some items on the walls or safely stacking items to create a variety of visuals. Creating an island in the middle of your booth encourages shoppers to walk in and take a closer look. Consider giving your booth a memorable name that represents the overall feeling of your booth and the items that are available there. Displaying a sign helps to market in your own way. Remember to tag @AmericasAntiqueMall on social media so we can share it to our page and our larger community. Most importantly, your booth should look and represent you! Remember, if you love it, someone else will love it too!
An inviting display is the best way to encourage prospective customers to browse at your booth! Maximize your booth space by creating vignettes of collaborative items (ex: if selling homewares, displays with a dining table, linens, china, serveware, vases, floral arrangements, etc.). Another successful method is to group items into themes that tell a 'story' (ex: all nautical items; all items used on a perfect Sunday of grilling, etc.). Create areas within your booth that draw the shopper in to browse. Utilize storage solutions that are both functional and drive extra sales at the register. Example: bins, baskets, containers, vases - take advantage of the space inside storage items by adding fillers that can help suggestively sell both the small items and the storage container.
If a customer loves your booth they will return again and again. As your items sell, remember to keep things fresh and continually rotate inventory so that your customers see new things each time they come. Moving your items around and creating new 'stories' make a huge difference! If you have multiple booths, rotate items from booth to booth periodically. Always remember that a clean and tidy booth is more likely to make a positive impression on a customer.
Please make sure all of your for sale items are clearly marked and have price tags on every item! When tagging products you can place a sticker directly on the item. You can also add a tag and a piece of ribbon to display them nicely. When displaying items that have been sourced from other places, make sure to remove any and all price stickers and store markings. If a prospective customer sees a $2 price sticker on an item that costs $24 at your booth, they will be much less likely to purchase. Often times, shoppers want to purchase the cute shelving units on display in the booth. Consider looking for pieces that you can display items on AND sell, doubling your opportunity for sales. Shelving and storage units sell quickly and for good $$$. If an item is not for sale because it is a display piece or a decoration for your booth, make sure to add a label saying - For Display or Not For Sale.
Commit to selling unique and high quality items. When sourcing items, try to avoid carrying items that are sold by other booth vendors. For example, If we have 3 people selling the same china set, the lowest priced item will sell. However, if you look for the most beautiful china set, you have a better opportunity at making a final sale. Desks and dressers sell- but only if they are in excellent condition, are of good quality and look beautiful. It is very helpful to have a mix of of large, medium, and small sized/priced items. While the larger sized items (furniture) may have a higher price, they don't move as quickly so it is nice to have an array of medium and small items to fill your booth with a variety of high and low priced goods.
Congratulations! You now have the tools to expertly sell at any antique market. And remember, at America's Antique Mall, we have so many amazing dealers and employees with years of experience. There is a wealth of knowledge and expertise in our AAM Family and they are here to help! Good luck selling!